Since its foundation in 1918, CITIZEN has promoted a global, multicultural mindset that fosters excellence and creativity. In 2015 CITIZEN Watches Australia marks its 50th anniversary, celebrating half a century of improving the lives of everyday Australians with innovative, world-class watches. As citizens of the world, we make it our responsibility to help cultivate a culture of positive change and ongoing evolution through our craft. We take this mission seriously and eagerly welcome what the future may bring.
As a true manufacture d'horlogerie, CITIZEN integrates a comprehensive manufacturing process that extends from creating a watch’s individual components to its final assembly.
A history of innovation
Our 84-year company history of world firsts includes watchmaking innovations such as radio-controlled and satellite-synchronised timekeeping. A pivotal advance was the development of a revolutionary light-powered technology, Eco-Drive, which CITIZEN pioneered well ahead of other watch manufacturers – as early as 1976. Using electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminates the need to replace batteries, making it especially beneficial in areas where specialised batteries are not available. This advance increases the availability and usability of CITIZEN watches, allowing more people the experience of enjoying our crafted timepieces.
After 50 years, CITIZEN Watches Australia continues to look forward to what the future will bring. All our activities are based on the belief that ‘For each of us at CITIZEN, now is the time to start to make the world better.’ This is the vision behind our new brand statement, ‘BETTER STARTS NOW.’ We are committed to continually advancing the technology and design behind our superior watches, so more people around the world can enjoy the beauty of time.